About Amy Selbach

You find status quo cringe-worthy. Your worst fear is that your life and business will lack purpose, passion and crystal clear path forward. You want to move fast and not waste your precious time. You need to either build something BRAND NEW or realign your business with your true purpose… not the one you thought you SHOULD DO (rhyming is a subconscious act when you have a toddler).

You’ve spent A LOT of time already trying to see the forest through the trees for yourself (Doesn’t work that way, my friend. This kind of work is not meant to be done alone).

You want to build a brand that reflects what you love to do EVERY DAY. And you want to build a life that reflects all the best parts of YOU.

Let’s grab a drink (Don Julio-lime, soda, rocks + salt? Ok this IS destiny) and continue this discussion below…

You find status quo cringe-worthy. Your worst fear is that your life and business will lack purpose, passion and crystal clear path forward. You want to move fast and not waste your precious time. You need to either build something BRAND NEW or realign your business with your true purpose… not the one you thought you SHOULD DO (rhyming is a subconscious act when you have a toddler).

You’ve spent A LOT of time already trying to see the forest through the trees for yourself (Doesn’t work that way, my friend. This kind of work is not meant to be done alone).

You want to build a brand that reflects what you love to do EVERY DAY. And you want to build a life that reflects all the best parts of YOU.

Let’s grab a drink (Don Julio-lime, soda, rocks + salt? Ok this IS destiny) and continue this discussion below…

Your LOGO is Useless… if you don’t have a BRAND.

You found me because either your brand or your life is missing a kick-ass compass to move forward with. BUT often it’s both. I’ll help you design your ideal brand, your ideal life or both in sync.

My Unique Brand Building Process Includes Your Heart and Soul.
(Like if Mark Cuban and Oprah had a baby… don’t stay on that thought too long)
Think personal development + brand strategy + life design. It just makes sense.

THIS is where I have helped 100s of individuals, businesses and countries (all over the world) get clear on how they want to MATTER in the world, what is their WHY, and how they can build their unmistakable off-the-beaten-path brand, business and life.

I am about to LIBERATE YOU — big time — so brace yourself. Seriously… grab onto a pole or something.

You are NOT meant to do this alone. Because simply put, you can’t. (Well you could, but you started down this road because you wanted to LOVE the journey, right?)

If you are serious about hiring a partner to help, let’s take the next step in our relationship! Let’s TALK… that’s right, not text, tweet, Snapchat, Facebook message… TALK… the good old fashioned way.

Click HERE to book a 15 minute discovery call

If you are serious about hiring a partner to help, let’s take the next step in our relationship! Let’s TALK… that’s right, not text, tweet, Snapchat, FB message… TALK… the good old fashioned way.

Click HERE to book a 15 minute discovery call

About Amy

Amy Selbach is an international entrepreneur and brand builder on a mission to rebrand fear and its potential as fuel for fast progress. Much of her career was spent marketing nations for foreign investment and tourism. She has lived and worked in the Middle East, Africa, Asia, Latin America and Europe. She has interviewed and conducted research in 12 emerging markets with 100s of heads of state, foreign ministries and international CEOs.

She is the creator of the 20 Seconds of Insane Courage Podcast where she researches and discusses the themes of fear, courage and the pivotal moments that make up the stories of our lives and brands.

She has owned both brick and mortar businesses in fitness and hospitality in Kenya’s international hub and capital city, Nairobi, and owns an online education and consulting company at www.amyselbach.com.

For the last 23 years, she has built brands for countries, companies and non-profits. She now helps entrepreneurs start, reinvent and build strong brands and stories through “Incubator workshops” and her proprietary “Story-led Brand Method” ®.

Amy’s passion for the intersection of courage and fear is a result of several pivotal events during her international career. Amy worked in Africa during the Ebola epidemic, worked from boats in Indonesia during the 2004 Tsunami Crisis and malaria outbreaks, and survived a terrible case of Cholera in a Kenyan hospital. In 2013 her family endured a massive terrorist attack in a shopping mall where her husband was inside while managing restaurants they owned.

Overnight they lost their businesses and had to start over. A subsequent PTSD diagnosis prompted her to undergo EMDR therapy and find tools to rebuild her confidence and find courage again.

She speaks and trains entrepreneurs, executives and organizations on:

How to flip the script on fear and find courage in both daily life and times of crisis to boost morale, momentum and productivity.
Strategies for cultivating courage even if you are not naturally brave
How to use storytelling to heal and how to actively rewrite the narrative of a crisis in the current moment.
How to create a courageous leadership brand that emanates calm in crisis.
How to leverage the power of story and build a personal brand for greater executive presence, influence and effectiveness.

She divides her time between California and Kenya and loves anything in nature— hiking, skiing, surfing, and teaching fitness.