17: Beauty Exec’s #1 Skill to Propel Your Biz Forward, and the Three Secrets to a Standout Brand

Amy is so excited to introduce you all to the very lovely, Catherine Gore — the first intrapreneur she is welcoming to the show!

Catherine has been an intrapreneur for some of the most major brands in the beauty space and is somebody who has found a purpose and a passion within the beauty industry. As a former executive at Sephora, Catherine has headed up the launch of many brands into beauty. Currently, she is the President of the clean beauty brand, Biossance — a skincare line that is now available at Sephora. Through this, she is leading the movement for clean beauty and raising the standards for what we put on our skin as well as making sure the impact is sustainable for the environment.

You are going to seriously love this interview with Catherine Gore! She talks about the #1 skill you need to have to propel you forward in any career, business, or leadership role; the three keys to building a strong brand; how to differentiate yourself even when it seems like everyone else is doing the exact same thing as you; and how she stays on track as the president of a company and a mom of two! So has so much wisdom and knowledge to share from her vast experience building brands and being a pioneer in the beauty industry — so stay tuned!

Key Takeaways

[:45] About today’s guest, Catherine Gore!

[3:17] Amy welcomes Catherine on to the podcast!

[3:52] Catherine gives a quick summary of her background and speaks a bit about what she is up to right now!

[5:09] Has clean beauty always been a passion for Catherine?

[5:42] How Catherine’s passion for beauty and oceanic preservation ultimately came together with Biossance.

[10:12] Catherine shares some of the pivotal moments in her career that set her up for success in the long run as well as the #1 skill that propelled her career forward!

[15:58] Was Catherine originally afraid of public speaking or was she naturally gifted at it?

[18:00] Catherine shares some of the courageous steps she took when launching brands under Kendo Brands.

[21:27] Has Catherine’s work with brands always felt synchronized and natural?

[23:40] Catherine speaks about the importance of standing up for yourself and showing diplomatic courage so that your brand alignment stays intact.

[25:56] What still scares Catherine in her career?

[27:26] Catherine’s advice for those in the corporate world who are feeling a little lost or without purpose.

[31:02] Catherine’s process for accessing courage and overcoming fear.

[33:32] Catherine’s routine that keeps her on track and productive on the daily!

[35:45] Catherine’s advice for building a brand new brand in any category!

[38:06] How to differentiate your brand (even when it may seem like everyone else is doing the exact same thing as you).

[42:08] Amy thanks Catherine for joining the podcast and sharing her wisdom!

Key Highlights:

• Catherine shares the #1 skill you need to have to propel you forward in any career, business, or leadership role!
• Her two-step process for accessing courage and overcoming fear
• The three keys to building a strong brand in any category!
• How to differentiate yourself (even when it seems like everyone else is doing the exact same thing as you)

Mentioned in this Episode:

Biossance

Sephora

Mindset: The New Psychology of Success, by Carol S. Dweck

Connect with my Guest!

Catherine Gore on LinkedIn

Hey listeners! Do you want to get your story out into the world in a really big way?

Visit AmySelbach.com/BrandStory to access my free, one-hour brand story planner! In under an hour, you can have a beautifully crafted brand story to use everywhere! Your brand story should be on your website, your packaging, and at the beginning of any presentation you give. A brand story is crucial for pitches to the media, brand deals, podcasts, and investor decks. Not only that, this formula can be used for brand case studies, testimonials, and ad copy.

Follow-up with Me!

If you want to get more resources on marketing, branding, content strategy and building a business, you can follow me over on Instagram @AmySelbach or at AmySelbach.com!

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